Amplifying Intuit’s Employer Brand Through Authentic Storytelling

Challenge

Intuit sought to enhance its visibility as an employer of choice—particularly among underrepresented tech talent. The company wanted to highlight its innovative culture, inclusive values, and career opportunities to attract high-quality candidates in a competitive tech hiring landscape.

Solution

Intuit partnered with Morgan Latimer Consulting to launch a content and brand influencer campaign tailored to resonate with emerging and diverse tech professionals. Leveraging Anthony D. Mays’ credibility as a former Google engineer and influential voice in the tech community, Morgan Latimer Consulting produced a series of TikTok and Instagram videos, on-site interviews, and narrative-driven storytelling pieces.

Key initiatives included:

• Video Tour of Intuit HQ: A vibrant walkthrough of Intuit’s Mountain View campus, highlighting the company’s culture, commitment to sustainability, customer stories, and art installations that reflect its inclusive ethos.
• Global Engineering Days (GED): Mays participated in and documented Intuit’s bi-annual innovation week, engaging in design thinking exercises and panel discussions alongside Intuit and Amazon engineers.
• Employee Spotlights: Intimate conversations with Intuit technologists surfaced authentic insights into their roles and the impact of Intuit’s values on their work.

Results

• 4M+ views across TikTok and Instagram reels, reaching a wide audience of aspiring technologists and mid-career professionals.
• Strengthened employer brand perception through emotionally resonant storytelling and firsthand experience-sharing.
• Expanded awareness of Intuit’s diversity efforts and workplace culture among early-career and experienced software engineers.
• Cross-platform reach, including YouTube, LinkedIn, and Instagram, supported by Mays’ influence across a combined social media following of over 45,000 users and 1.5 million annual impressions.

Why It Worked

Morgan Latimer’s influence-centered approach emphasized:

• Authenticity: Content reflected lived experiences and personal perspectives from an underrepresented tech leader.
• Community resonance: Stories were tailored for relatable, high-impact delivery across social media.
• Strategic alignment: Morgan Latimer collaborated closely with Intuit’s HR, ERG, and talent marketing teams to ensure content alignment and brand consistency.

Looking Ahead

The success of this campaign has laid the groundwork for deeper collaboration between Morgan Latimer Consulting and Intuit, including live events, hackathons, mock interview series, and shared content development rights. Upcoming engagements aim to scale the impact of this brand strategy and continue telling stories that empower the next generation of technologists.